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The Big Launch

After 10 years of proudly and successfully operating under the Butch Harmon banner as BHSG, 2019 brings exciting and progressive changes to the Golf Academy. We are delighted to establish the Claude Harmon III Performance Golf Academy, the first facility of its kind to adopt the Claude Harmon III coaching brand.

Alongside a fresh new look to the golf school, Claude will work closely with our instructors ensuring the highest standards of coaching are continued and modernized whilst still drawing from the great traditions and qualities so often associated with the Harmon family name.

The arrival of Claude to the UAE in early 2019 brings an exciting run of events offering golfers in the region an unprecedented opportunity to spend time and learn from one of the world’s most successful coaches.

The Claude Harmon III Invitational

Friday January the 11th The Els Club Dubai will host the very first Claude Harmon III Invitational to give members and visitors alike the opportunity to win an audience with Claude Harmon III. Competitors will play 18 holes on one of the best courses in Dubai and the winners of each category will get an intimate clinic with one of the best coaches in golf instruction.

Private Clinics

Throughout the week we will be hosting a number of private clinics with Claude. This is a unique opportunity to question and learn from CH3 as he is known by those close to him, drawing from his experiences coaching the best players in the world. Clinic attendees will be able to work on their game under Claude’s watchful eye and get an insight into coaching on tour and working with the best players in the world

Monday 21st January Private Clinic – 2pm

Friday 25th January Private Clinic – 10am

1200aed per person – one hour clinics with Claude Harmon III

Friday 25th January - CH3 Invitational Winners clinic– 2pm


Wednesday 23rd –– 7pm

An opportunity for UAE PGA members to have an audience with Claude, discussing the Harmon Legacy, his coaching beliefs and practices and sharing experiences gained whilst coaching the best players in the world.

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